Design Jam - Product description page
For this design jam we had the task of looking at redesigning and rejuvenating the product description page, often referred to as the PDP. The concept looked at furniture in particular.
From existing research that had been carried out we discovered that customers weren't inspired by our furniture on our current PDP pages and weren't provided enough information in order for them to purchase. The research showed that one standard PDP wasn't enough to inspire, so for furniture from Tesco we came up with the concept you see below.