Concept one.
Consisted of transforming the home screen into a shopping assistant. The home screen would consist of cards containing favourites, book a slot and much more. Fly up navigation was a new idea considered for this design, making search more prominent in a make shift tab bar. The theory was that most users would shop via their favourites card and then revert to search for other products.
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/255c4963-ab4d-4e7c-ab79-1594e76bbdf5_rw_600.jpg?h=7ea4567ab3838eadb65430533d4f7de1)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/b664d792-bc63-45b0-a703-5691ff4b8506_rw_600.jpg?h=84057ce6426093c6ec8370239d3fd122)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/46c8853d-6bcf-4c53-bda0-f329f42bdbc8_rw_600.jpg?h=b5a09b7aa25deedbb6868914417801d1)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/008f96d2-5ba2-45e5-bc99-732ab44a8e4c_rw_600.jpg?h=31a23b57879886b78c4584996101054f)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/d9ee65c0-bca3-418f-8c4b-619d5d272738_rw_600.jpg?h=0c708494a9fa0af3921048fcc0eea866)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/c7712d68-0707-4051-925b-aefa9156da94_rw_600.jpg?h=32924da655db617413876149ae19b336)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/248a625e-f199-4026-ae56-354e837a1be9_rw_600.jpg?h=7062c4b55eac5ab018c11ff08d4f3b94)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/0bfca8e2-4ce7-42bf-a832-aed4883e887e_rw_600.jpg?h=12207bb32a0388dbc8e72679c010d085)
Concept two.
This concept looked at retaining the card concept but returning to a much simpler navigation using tabs. With the brief asking us to look at innovating the app I experimented with the profile being hidden on the side, and with animation applied when revealing this area it would provide a little personality.
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/55d8f4e5-cb8a-4205-860a-c8ae42b8da3c_rw_600.jpg?h=4a77cabe87d5f7b673212849a057eab7)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/eb9ba0c3-e891-4717-aaf2-4c22e14a8f53_rw_600.jpg?h=4205227c685a83f8c91b4b30fd96e131)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/ac091243-1938-43b0-bf31-148df86e74bb_rw_600.jpg?h=d608a66e8d439c7162e9ce4ec9340a23)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/3944d391-edf1-4733-86ab-1f426e7ad04c_rw_600.jpg?h=06b067976b6c05d3fe9d86fb171cf85a)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/6b6af01d-fe63-4109-bdd6-b2aa81951bc4_rw_600.png?h=1b1f8ce04f3e26a7ce7e3b957879b234)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/0179ebce-aa4d-4787-be57-e357a5862b3b_rw_600.jpg?h=81656ea078f9350bc606ca01428a256e)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/bb11e8e4-b35a-4826-a44a-f67dc86e144f_rw_600.jpg?h=0433576ca799c57f4c77e3b1e58b0b1c)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/6027787b-bd19-4d3b-92b5-5c6c3a213892_rw_600.jpg?h=092c655cf1ba3e4ff36151df0c4b557e)
Concept three.
This concept looked at using the latest iOS native elements across key pages while restyling the profile section to match updated brand guidelines.
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/2c39f947-75c5-461a-9cb8-bb11225e0112_rw_600.jpg?h=94ff2e9a7a81656d140e009c8a10617d)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/f064f575-ee32-4aaf-a8e7-3def1dee456b_rw_600.jpg?h=c2c6351ee3b2ddeffd8aacb12fd9aeeb)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/02f31284-af3f-409a-aa37-b780059140f6_rw_600.jpg?h=3db548c4b0b5a0dcd26c35ca6319d1f3)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/a3ca9e1e-2114-41fb-b8ce-a5dd162678b9_rw_600.jpg?h=47c36c8d267183c5ae0ae48be08e0f6d)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/cfcbba88-578d-478e-8349-c36404cd4f09_rw_600.jpg?h=d2d086170333c0184bf19b2d7d52885a)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/8de64396-77e1-4c05-926e-5b8d9b8036f7_rw_600.jpg?h=c404510cf2bebc6be04cb5c2ec773c8b)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/dcb2babe-ec9c-4f5a-ad70-2bdcf96eddd8_rw_600.jpg?h=b24a0ed37b36f6860907f8a8f6434216)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/ab307f83-7337-4e8e-948f-da604faf6494_rw_600.jpg?h=0a75f53437df2ce739b54a3f0edd8dad)
Product page browser.
This concept looked at introducing a product page browser, allowing users to view a partial of view of the PDP while getting to see a much larger product image. This tested surprisingly well and users naturally browsed through the pages without any prompts.
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/5b35fd38-d17c-4d6e-b1a6-f2def8852d8d_rw_600.jpg?h=88702e59a478d6cd6b601a9fd6fee602)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/fb5494ee-076d-4edf-b8fb-841b7c9ce66f_rw_600.jpg?h=6d9497a8571995fa4d9b017e1b17cd38)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/ff5f9401-be32-4c67-b2e8-7667b0d23d56_rw_600.jpg?h=26f2f7bf405854eaaa99daee79137935)
![](https://cdn.myportfolio.com/d7d0324bd0ebdfa309714f7986a8758f/1e29d004-57eb-4895-9cf2-0dccb1ee5301_rw_600.jpg?h=7e25797392dc6be9e571ff1e277e8ea5)
Throughout this project the team explored other ideas such as dietary profiles, exposed filters, scan shopping lists and even looking at how we could streamline the basket experience.